ECLIPSE THUMPS
ECLIPSE VEST
ECLIPSE WATCH
ECLIPSE LINE
PROJECT TASK:
Samsung sponsored a 14-week project in groups of 2 tasked with creating a collaborative product line that resonates with Gen Z/A, making an impact and changing how the new generation perceives them.
BRANDING / STORYTELLING / COLLABORATION
Matt Demas // Sunglasses and Vest
Tommy Xiao // Watch.
ECLIPSE VIDEO
SAMSUNGS NEEDS:
Samsung needs a culturally impactful product that resonates with the new generation.
Where can Samsung make a cultural impact on Gen-z/a?:
EDM, Club & Rave scene:
56% of EDM listeners are ages 18-28, reaching $11.8 billion. [Source: LinkedIn]
What is strongly associated with EDM, Club, & Rave scene?
SUNGLASSES: Specifically Oakley
NEW EXPERIENCE:
Creating a new immersive experience through…
SIGHT:
Source: Are.na
SOUND:
Source: Are.na
FEELING:
Source: Mouthwash Studio
IMAGINE…
The Eclipse experience:
FEATURES:
BONE CONDUCTION:
Transmitting sound through temple and cheekbone.
HUD DISPLAY:
Displaying visuals through projection on the lens.
BONE CONDUCTION:
Samsung's resonators use the bones in your skull to transmit sound directly into your eardrum.
Placed on the cheekbone and temples, creating the most suitable bone conduction sites for immersive sound and bass.
Feel the bass to create increased immersion
HUD DISPLAY:
Powered by Samsung's technology, the HUD display is achieved through projection that reflects on the outside of the sunglass lens.
This allows the user to have an immersed experience through visuals as they react to the live audio, along with the biometric data from the Galaxy AI, which is gathered by the watch. The visuals displayed are the UI of the user's Galaxy AI profile, which includes their heart rate and body temperature.
HUD DISPLAY
Creating visuals based on your biometric data
Visuals to create an immersive experience.
CMF EXPLORATION:
Exploring variation for self-expression.
BRANDING PLACEMENT:
SEEMLESS CONNECTION:
AI biometric data is transferred from watch to sunglasses.
CONNECTION:
DATA LINKED TRANSFER
FEATURES:
SPACIAL SOUND DETECTING:
Retrieving spacial sound from all angle.
BIOMETRIC SENSING:
Collecting heart rate and body temperature data
SPACIAL SOUND DETECTING:
Using Samsung's Galaxy AI to process the data from your body (temperature, heart rate, & movement), along with linking to the venue to retrieve audio data.
The Galaxy AI takes the data and processes it into unique profiles for the users, matching their mood with the music.
AI PROFILES:
POSTERS:
PROCESS:
KEY SKETCHES:
REFINEMENTS:
FORM LANGUAGE:
BRANDING PLACEMENT:
SURFACING:
Samsung's resonators use the bones in your skull to transmit sound directly into your eardrum.
Placed on the cheekbone and temples, creating the most suitable bone conduction sites for immersive sound and bass.
RESEARCH:
SAMSUNG'S NEEDS:
Samsung needs a culturally impactful product that resonates with the new generation.
They lack the factor of unique expression that the new generation is looking for in companies.
EDM'S IMPACT
SAMSUNG'S VALUES:
INNOVATION
TECHNOLOGY
COLLABORATION VALUE:
By collaborating with Oakley, Samsung can leverage their innovation through technology with Oakley's expression & individuality to create expressive innovation that the new generation seeks.
PROPSAL
Using rigid materials, such as aluminum, creates a contrasting effect, with soft edges on a hard material.
INITIAL SKETCHES
PHOTOBASHING:
By taking direct inspiration from the imagery, it allows me to explore photo bashing.
This literal translation gives insight into new solutions and ideas.
Taking inspiration from Oakley’s history and creating a futuristic approach with function.
Creating a design that evokes self-expression.
005 CONCEPT
ILLUSTRATOR:
003 CONCEPT
004 CONCEPT
Exploring different styles of attachment to the face while providing contact to the bones.
Using the ends of the tips to transmit sound via the bone contact.
Refining proportions in scale and relation to the facial features in 3-D space.
PROPORTION
FORM
DETAIL
REFINEMENTS
Refining the front view, adding the nose piece and emphasizing the curves to create more dynamic surfacing.
EDM IMPACT:
EDM/Club/Rave scene made a cultural impact on the new generation, with 56% of EDM listeners aged 18-28, reaching $11.8 billion.
WHY EDM?
Provides an immersive experience for self-expression for the new generation.
The eclipse line will provide an expressive, innovative set that lets the rest of the world fade away, allowing the users to focus only on the experience in front of them.
DESIGN LANGUAGE
Explored initial ideas and concepts, focusing on form & executing the mood board.
Focusing on the silhouette & portion of the front view.
Seeing where the bone condition and other features could be placed, and how that plays into the design of the form itself.
005 CONCEPT
Taking 2-D and translating into 3-D space using laser, cutting, and bending.
3D MODELS
Using gravity sketch to create prototypes to translate into 3D.
Starting off with a wireframe to create basic form.
Adjusting the 3d model. Turning the nose bridge into a nose piece, extending the radius of the lines.
Refining every curve to achieve the illusion of the "bones" giving form to the "skin".
3D ——> PHYISCAL SCALE
Albums such as Brat are topping the charts, leading a new sound for the new generation.
Due to growing up in the internet era, gen-z/a craves the sound of electronic music born from computers that provides a community for all.
COLLABORATION
OAKLEY VALUES:
EXPRESSION
ORIGINALITY
How can Samsung enhance the Oakley EDM experience?
By creating a full sensory experience for the senses.
Using the constraints of structures that act as the "bones", providing structure to fluid forms of the "skin".
Giving the surfacing hard transitions to soft relates to an eclipse when it transitions, creating this visual effect.
HARD EDGES ——> FLUID FORMS
CONCEPTS
Refining a few initial concepts, focusing on form & detail.
Exploring further on the moodboard and placement of the features.
VECTORS:
Exploring through Illustrator to refine, silhouette, and surfacing.
Using vector drawings to later laser cut out and create 3D prototypes.
003 CONCEPT
004 CONCEPT
PROTOTYPES
ASSEMBLY:
.02 STYRENE
LASER CUT
LAYERED
BENT
GLUED
Removing and refining unnecessary components to simplify the design.
Adjusting the surfacing to create hard edges to shape fluid forms.
